Mr P - getting e-commerce almost right

Mr P ran a promotion on news24 yesterday. From a bar at the bottom of my browser, I clicked on Aztec Print Bikini which took me to a pop-up with a buy now option. Would it take me straight to checkout and ask for my details, I wondered. Turns out I end up 'in' the Ladies Swim Shop. Presumably that Aztec Print Bikini is somewhere in this 'shop'. I eventually found it ... on page 3. How many shoppers would take the trouble to search for an item the had already selected?

Undaunted, I decided to try something different. How about a mesh top? How difficult could that be? This one was a dead end. Simply went nowhere.

Seems to me, Mr P need to tweak their campaigns just a little.